Organization and steering
The Bayer Group’s social commitment is shaped by our three foundations [ 146 ]
: the research-oriented Bayer Science & Education Foundation, the Bayer Cares Foundation, our foundation for the promotion of independent social initiatives, and the U.S.-based Bayer USA Foundation. Our subgroups and national companies also run their own projects. In 2011 Bayer set aside around €54 million (previous year €57 million) for its social commitment activities [ 147 ]
|35 Social commitment|
of total 2010
of total 2011
|Education and research||6.6||12||7.5||13.8|
|Health and social needs||26.0||46||24.2||44.6|
|Environment and nature||2.9||5||2.5||4.6|
|Sports and culture||21.1||37||20.1||37.1|
* Discrepancies in the addition are due to rounding differences.
The Foundation & Donations Management Department within the Corporate Office of Bayer AG is responsible for strategically aligning our social commitment, coordinating the budget and conducting the related monitoring and reporting activities.
The selection criteria for our provision of support are innovation capability, a sustainable effect and efficient project implementation. We focus on countries in which Bayer is represented and on issues that are of relevance to our subgroups and their areas of business, because it is here that we can offer not just financial support but also the involvement of our employees and our technical and commercial expertise. All project sponsoring is subject to the provisions of a Group-wide directive that establishes a framework for its content-related and strategic alignment, as well as for the proper handling of our funds.
In 2012 we intend to keep the funds earmarked for social commitment on a par with the prior year level and conduct a systematic impact study worldwide. In the future, we plan to further internationalize our activities, base our scholarship schemes and social programs even more closely on the company’s mission and develop our portfolio step-by-step by changing how we use our resources. We want to allocate our funds on a more multinational basis, focusing on core areas closely associated with our business, and sponsor programs that strictly support our business strategy. For example, we plan to redouble our efforts for social innovations in health care and education and link the scholarship programs we finance more closely with our talent management program. Our plans for the immediate future are rounded off by the continuous improvement of our operational management processes, e.g. by enhancing our approval and recording processes with IT systems.
Our social commitment supports our business objectives by enabling us to achieve brand awareness among target groups outside our narrower customer base. This includes, for example, a positive media response to our activities in the international business press. Our science competitions draw the attention of young academics to Bayer, some of whom may be suitable as future employees. Our activities also encourage our employees to identify with the company.